The new NICCE store

Doors have opened on the new Nicce Store in East London. The new shop located at 238-240 Bethnal Green Road will showcase our latest mens and womens collections as well as any new collaborations and launches. 

The whole store follows the same monochrome and minimal design that NICCE is product is known for creating a clean and fuss free shopping experience.

The back wall, which will place focus on a particular product or collection, will be taken over regularly to celebrate new season launches. It currently features a mural by artist Luke Embden showcasing the Nitric camo print design seen within the LA:AV capsule collection. 

The store is the first in the UK and will also be home to the new N-Studio, a dedicated creative and cultural platform open to up and coming artists. N-Studio offers the chance for artists to record mixes, tracks, podcasts or radio shows, which will be showcased across the Nicce channels. DJ’s are also given the option of playing a live set for passers-by, as the space can be opened up to lively Bethnal Green Road.

Be sure to head to Bethnal Green and check out the new shop! 


NICCE, 238-240 Bethnal Green Road, E2 0AA 

Opening Hours: 

Thursday 12:00–6:00pm
Friday 12:00–6:00pm
Saturday 12:00–6:00pm
Sunday Closed